Adhiluhung
ADHIluhung is a business that sells a diverse range of both wearable and non-wearable Batik products online, focusing on the international market. This page provides a guide to my work as a batik graphic designer for almost a year.
01
The mythical eagle Garuda means to be noble and prosperous; hoping to achieve physical and spiritual happiness. The Kawung pattern means "Aren" in Javanese (palm fruit). Lastly, the Parang pattern has the meaning of advice to never give up, like ocean waves that never stop moving.
02
A combination of classical batik and contemporary batik. I made the design based on what my client requested. The client is into panda things.
03
Phoenix Batik
Phoenix, the bird that never dies, symbolizes persistence and unwavering spirit.
04
This handmade batik has a quality and wealth motif requested by the client. The client likes the meaning of Hong batik which means that the dragon is the emperor's symbol, and the hong symbolizes the empress, which means gentleness and elegance.
05
Batik with butterfly patterns or motifs can be interpreted to the wearer, as a strong person, how to have successful with many sacrifices, hard work, and never giving up.
PAR Story
Problem
My client rejected my design concept at Adhiluhung. I created a custom design based on my client's preference.
Action
I discussed with my client what concept they wanted. I worked with my art director and developed two options for them.
Result
My client loved the first design idea.
