Go Adventure Hawaii
Merch and Graphic Team
As a bdigital Specialist for Go Adventure Hawaii, I worked with a team of four to design branded merchandise and develop visual assets that strengthened the company’s identity. Together, we created cohesive, engaging designs that supported their marketing and customer experience.
The Beginning
When I was assigned to the Merch and Graphic Team in bdigital for Go Adventure Hawaii, they didn’t have a style guide or even a clear brand identity. All they had was heart, adventure, and a passion for the islands.
The Challenge — Turn a Feeling Into a First Design
My role was to create their very first merch design — a piece that would become the foundation of their brand. With no style guide to reference, I started by exploring what Go Adventure Hawai‘i felt like: the movement of the ocean, the excitement of outdoor exploration, and the warmth of the islands. I experimented with nature-inspired shapes, bold adventure typography, and organic textures that captured the spirit of Hawai‘i.
The Results A Brand Finally Alive
Within a month, we created:
✨ Designed 25+ original graphics for merchandise
✨ Built a Printful User Guide to help streamline our workflow
✨ Developed and launched 60+ merch products + 5 curated bundles on Printful
✨ Helped bring the Go Adventure Hawaii brand to life through clean, vibrant, ocean-inspired designs
